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ADO on the road – a journey to the world of wool

After interior decoration, travel is our second-favourite topic to discuss on lunch breaks. While we’re in the office, thinking about hopping through exotic lands frees the mind and pleasantly brightens our daily work. In our new series ‘ADO on the road’, we would like to take you along on our travels to the places close to our hearts. Maybe one or the other travel tip will also plant new ideas and give you inspiration for your next trip.

Today we're taking you to Austria, or more precisely, to beautiful Styria. Whether in summer or winter, Austria is always worth visiting. The hearty aroma of Flädle soup immediately comes to mind, and the thought of sweet, soft Germknödel dumplings makes your mouth water. It's a gorgeous spot in the world, and even in inclement weather, there is plenty to do. Our colleague Lisa spent her holiday there and went to visit the Steiner Wollwelt (world of wool) on a rainy day. She enthusiastically told us about their traditional manufacturing methods.


Wool has become an indispensable material in interior design, and particularly now that the days are wet and grey, you just want to wrap yourself in beautiful, cosy blankets. The Steiner family has been manufacturing milled materials according to traditional Austrian handcrafting methods for over 130 years, and they supply fashion and furniture brands such as Channel, Louis Vuitton and Thonet.

But how is fabric made from sheep's wool? The wool from five different animals, such as the Austrian mountain sheep, alpaca, merino sheep, angora rabbit or cashmere goat, is spun into woollen yarn and then woven into a wool material. Finally, the milled effect is created. To achieve this, the woven fabric is passed through boiling water several times in a fulling machine until it thickens into felt.


The loden cloth is then loosened with combing machines until it becomes soft and cosy. It may not sound that hard, but it is a very complex process that requires lots of experience. The finished material is called 'loden' and boasts high stability and ideal warming qualities.



Our designers are also concerned with the warming qualities of fabrics and have created thermal materials that can keep out the cold at draughty windows or entrance areas and thus also save energy. Find out more about our functional fabrics here:

That was it for our little excursion into our neighbouring country, and our lunch break is also over. We hope you enjoyed it, too. Until the next travel blog, The ADO team.

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